With the growth of the Internet, the world is now at the tip of our fingers. Information can be found in just a couple of seconds, and businesses have an easier time selling their products. Online shopping has taken over, and many business owners have realized that the digital world is the best place to be.
While many companies focus on optimizing their social media accounts, very few realize how essential websites are. Around 45% of businesses admit they operate without a website. Still, by not setting up a website, you miss out on numerous opportunities. Here are some of the main reasons why a good website should be a top priority.
1. Brand Awareness
A good website can help showcase your products to prospective customers, making them accustomed to your brand. When you run a website, you establish an image that your clients can remember. You let them see who you are, and most importantly, what you are representing.
Websites are like a mirror to the soul of your business. They offer essential information to your visitors, which they can use to rate you. You offer them the knowledge that can help set your services apart from your competition.
2. Improved Credibility
There are many businesses out there, some of which are offering services that are similar to yours. By having a good website, you can set yourself apart from your competition, building an online presence and creating a bond with your customers.
By not setting up a quality website, your potential clients may begin to question whether you are legitimate or not. If you are a legit business, customers expect you not only to be active on social media but also to have a website. It creates a good first impression, which makes you seem reliable in the eyes of the visitors.
3. Attracts Organic Traffic
When you set up a website, you create a direct connection to every search engine out there. If you use some sort of search engine optimization (SEO) technique, Google will mark your website as highly informative. Based on the techniques you use and what your ideal client is looking for, Google may rank you high in the search results.
The higher you rank on those results, the better your visibility will be when people search for a certain product. By having a well-optimized website, users will be able to access your pages for even more information. This can prove to be a good opportunity for you to increase your customer base.
4. Lead Generation
A good website is important mainly because it can generate leads – therefore, it increases your sales conversion. When people want to buy something, they look up various companies. Once they find your website, they can search for the information that they need, convincing themselves that your product is indeed the ONE.
A website also makes it easy for visitors to get contact details. Moreover, call-to-actions may prompt them into buying, which may bring more leads. A correctly-built website can offer growth opportunities and a chance to sell more products.
Indeed, creating and keeping up an online site comes with a cost. That being said, if you sell your products and services through your website, you may see an increase in your ROI. Plugins may also be used to set up sales funnels, creating more leads and reducing the number of abandoned carts.
5. Better Customer Support
As the owner of a business, you will likely be contacted by a variety of clients. Some will want to know about your products, and others may need something as simple as your operating hours. For those curious people to become buying customers, they must have their questions answered.
The problem is that if you have a growing business, you might not be able to get every call coming your way. Even if you have staff working in the customer support department, they may not be able to get every phone call – especially for these types of simple questions.
A good website can reduce the number of phone calls you get. Your clients will be able to find the information right away, turning them into buyers faster. This will also improve the productivity of your staff, as they can focus on more important tasks and tend to clients with more difficult questions.
The Bottom Line
A good website is essential if you want to establish trust with your potential customers. It keeps your clients informed, it makes you look professional, and it makes your job much easier. Setting up a good website may require expertise, so you may want to have a professional do it for you.
