If you are a business owner, digital marketing is something you should pay close attention to. Graphic design is a very important part of that. Whether it’s for your website, your brochures, or your banners, your business must stand out from your competition. Here are some reasons why quality graphic design is essential for running a successful company.
1. Great First Impression
Your graphic design is very important if you want to create a powerful first impression. With the correct theme, you can demonstrate the principles of your business and make them remember you.
An average of 75% of people admit that they will judge a business based on the way its website looks. If it doesn’t catch their attention right away or does not send the right message, they will look elsewhere.
2. Brand Awareness
One of the key functions of graphic design is that it helps you establish your brand’s visual identity. This is the part of your business that reflects your brand’s goals and values. It is also the part that helps you connect with your audience the most.
Your business logo plays a very important role. For example, if your ideal customers are young people in a relaxed environment, trendy colors with a fun font can speak volumes. On the other hand, if your business is more corporate, basic colors and traditional lines may shape you like an expert in the field.
3. Credibility and Trust
Quality graphic design can determine whether a client will trust you with their money or not. Think about it this way: if a person dressed in unprofessional clothing would come to you and claim they can solve all of your problems, you would not believe them right away. While you may want to be non-judgmental, there is still that part of your brain that associates success with a nice dress code.
The same thing applies to online domains. If your website looks like a toddler just splashed some colors on it, then you won’t attract too much trust. Some businesses may be an exception, but the overall design still needs to fit the idea of your services. You must use visuals to show your client that you know exactly what you are doing.
4. Sale Increase
Quality graphic design is essential because it may lead to a sale increase. In an ideal world, you would think that the quality of the product is what drives your sales. Still, this only applies to companies that have been around for a while. If you just started the business, your audience may not know anything about the quality of your products.
However, they will note the way your products look like. They will care about the design of your website, but most importantly, they will notice the design of your packaging. According to studies, 72% of people say their purchase decision is impacted by the packaging. Simply choosing a different color or using a certain picture can change their mind.
5. Usability
Perhaps one of the most important reasons why graphic design is important is that it improves usability. The graphic design of a website can either make your clients stay or drive them toward your competition.
For example, if your website looks confusing and cluttered, your visitors won’t be able to navigate easily. They will have a hard time finding the information they require, eventually leaving your website or deleting your app.
Quality digital design will improve UX/UI for your customers. It will make it easier for them to fulfill their purpose and find the solution they need. If the user interface is simple, the likelier they will be to make a purchase.
6. Increased Online Visibility
Your success depends on whether search engines can see you or not. Google, for example, operates on a specific algorithm. It knows exactly what the design of a website should look like. Therefore, if you give it what it wants, you have more chances of showing up on the first page.
Plus, the better your graphic design, the more your visitors will stay on your website. Search engines will pick up on this, increasing your visibility. This will improve the traffic on your site.
The Bottom Line
We live in a visual world, where graphics influence all of our decisions. If you want your business to succeed, you must have a strong visual impact on your visitors. A good graphic designer can help bring your digital marketing to a higher level, improving your sales.
