In 2020, around 81% of small businesses used video for their marketing. Compared to several years ago when just over 50% dived into video production, this increase is quite significant. People are putting a lot of focus on videos, discarding written content in favor of content they can hear and see.
Indeed, content writing is still effective, and can bring lots of clients your way. That being said, it is essential to gear toward video production as well. In this article, we will discuss why it is important for you and your clients alike.
1. It Shows Your Band Personality
When you do marketing through text, it is rather difficult to completely express your brand’s personality. You may employ a friendly tone to attract your customers, but it still sounds impersonal. Without something else to associate you with, people will perceive your business as robotic or fake.
Video content solves this problem. People are visual beings, and they like seeing things in front of them. They like pretty pictures more than text, and they want to know what something sounds like. Video content will make you real in the eyes of your customers, which is why you need this for your business.
2. It Is Great for Explaining Services or Products
When you are just starting your business, you need to capture as much of your viewer’s attention as possible. You need to explain your product in a way that they understand, convincing them that you have a solution to their problem.
According to studies, people can understand 95% of the message when they watch a video. This is a great difference from written content, where readers only understand 10% of it. When reading, people often just scan through the content. Videos are not as easy to scan.
3. It Increases Sales
Nowadays, very few customers shop online based on descriptions and images alone. They want to be certain that the product they get is the one they paid for. As a result, they will look for video representations of the product or service. If they can’t find a video on your website, they will look for other videos on the Internet.
To make sure you are placed in the best light, you need to make things easier for them and provide the video yourself. If you come up with a video where a certain service or product is used, you are more likely to ignite trust and excitement in your client. This can lead to more sales.
4. It Is More Receptive on Social Media
If you own a small business, you must have strong social media activity. It keeps you close to your customers, and it allows you to build a relationship with them. Social media activity is essential for your brand awareness.
The thing about these platforms is that video content makes up a good part of them. TikTok is conquering the Internet, and people are more likely to stop at a piece of video content than a text or picture. It lifts their spirits and keeps them occupied, which is why video production should be part of your strategy.
5. It Is More Likely to Show on Search Results
Nowadays, most people prefer to watch videos first rather than read the content. It’s more accessible, and it makes it easier to multitask while accessing the content. For example, a potential customer may be commuting from one place to the other. Instead of the text, they will click the video. This way, they are distracted as little as possible from their tasks.
Search engines caught up to this, and video content now ranks very high in their algorithm. For this reason, if you have video content on your landing page, you are more likely to appear on the first page.
6. It Takes Less Time to Deliver Information
Videos take less time than text to deliver important information. This is because videos have visual and auditory factors alike. As a result, you will no longer have to create an entire article just to present the looks and features of a product. You can easily do that with a 30-second video, which your viewers are keener to watch.
The Bottom Line
As a business owner, video production can prove highly beneficial. It’s versatile, it’s easy to digest, highly shareable, and people certainly love it. If you want to increase your sales, you may want to add some video content to your page.
